Serian 88.9FM is situated 3km from Maralal town in Samburu county and broadcasts in the Samburu language. The station was started by the Reto Women’s Association, Samburu chapter. The Reto Women’s Association brings together women of the Maa speaking communities. The station seeks to promote the Samburu culture and address issues affecting the community namely: Animal Health and trading, female Genital Mutilation, HIV and AIDS, tracoma, which is rampant as a result of flies. Flies are attracted because of the ways in which the community stores milk and blood, which are traditional foods, peace and conflict resolution. Conflict is caused by cattle rustling by raiders armed with machine guns and rifles and education, especially for girls.